Each LabвЂ™s exhaustive analysis is key to the unrivaled trust that consumers have in the Good Housekeeping brand and the Good Housekeeping Seal, the most recognized consumer emblem in the U.S. In addition to conducting blinded-consumer testing, pros evaluate thousands of products each year in our cutting-edge labs. Our uncompromising and extensive Lab and consumer testing employs unique, proprietary scientific evaluation, no matter what product is being tested, from the longest-lasting lipsticks and the safest baby gear to top-performing home appliances and the latest electronic gadgets. Today, the Good Housekeeping Institute continues to earn the trust of consumers all over the globe, but, with so much new technology and equipment, the modern incarnation of the Good Housekeeping Institute is a far cry from the original вЂњexperiment station.вЂќ Present day, itвЂ™s an 18,000-square-foot state-of-the-art consumer testing facility in the LEED Platinum-certified Hearst Tower set in the heart of Manhattan.

In fact, Good Housekeeping and the Good Housekeeping Institute has charged itself with looking out for and advocating for consumer safety and protection and savvy shopping since its earliest incarnation: Our first issue in 1885 stated, вЂњthe mission of Good Housekeeping would be equal parts public duty and public enterprise.вЂќ For over a century, we've been ahead of the curve, reporting on the potential dangers of sugar decades before the groundbreaking cover story in the New York Times Magazine, and banning cigarette ads 12 years sooner than the Surgeon General's warning appeared on cigarette packs. When the Good Housekeeping Institute opened its вЂњexperiment stationвЂќ to evaluate consumer products in 1900, it was six years ahead of the FDA and 14 years ahead of the FTC in consumer protection. Since 1900, our powerhouse team of on-staff scientific experts - including engineers, fiber scientists, data analysts, researchers, registered dietitians, chemists and seasoned product evaluators - have thoroughly assessed the products you use in your daily life so that you can rest assured you're not wasting money on duds or updates you simply donвЂ™t need. That's where the Good Housekeeping Institute comes in. Why You Should Trust Us | How We Test | Meet Our ExpertsД«etween exaggerated marketing claims and unreliable online reviews, it's tough to know if your purchase is going to live up to lofty promises.

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